Whole Foods Exits Deception Lawsuit Over Rice Pilaf Box Size

Whole Foods Market Group Inc. shook off a proposed class suit alleging it misleadingly packages rice pilaf in oversized boxes, as a Missouri federal judge said shoppers wouldn’t think packages of raw rice are fully filled.

Kattie Dedloff said she bought a 6-ounce box of the grocer’s 365-brand long grain and wild rice pilaf, only to be “disappointed” because there was a large amount of empty space surrounding a packet of rice and a packet of flavoring. Dedloff was further disappointed, she alleged, because she had thought the Amazon.com Inc. unit was committed to reducing excess packaging yet the pilaf ...

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